Previously, Jinjiang brought the world's largest athletic footwear industry base, the industry will probably not his and "leisure shoes" together. Today, Ray-speed, cable force, proud of Long and a number of high-profile debut brand casual shoes, casual shoes began to enter the field of the collective.
However, in the athletic footwear industry in Jinjiang different, casual footwear industry in Jinjiang supporting not yet perfect, with lions, Wenzhou, Dongguan and other places casual footwear industry, the "first-mover" and "market pincer attack", it makes for the casual footwear industry in Jinjiang feelings and fears of the future. Can the birth of casual footwear industry in Jinjiang, Shishi, like that kind of casual shoes wood Linsen leader? Can come to the fore by the line of differentiation and became the sports industry, the Jinjiang another a new card?
Jinjiang casual shoes Brand quietly rising
Recently, a Subway store in the shape of the terminal model Lei-speed lifestyle debut during the ordering. Unique red split-level Grid shelves, have long had dynamic fashion, urban, classic, outdoor hiking and four series of leisure trends Skateboard taste manifested most powerfully, the terminal model shop launch also marks the official to enter the mine fast casual shoe market.
"Ray would like to take quick accurate positioning, the formation of break points, open up the Chinese market, casual shoes, open up their own territory, and even to lead the Chinese industry, the rapid rise of casual shoes." Guohui (China) Co., Ltd.-speed business center Lei Li-ming, Director of Marketing said.
Coincidentally, the proud Long leather casual shoes in autumn 2009, also recently held a new conference. Long proud of is the "casual shoes" as a core part of the development in 2009, and has invested heavily to support the operation of the casual shoe market, helping to quickly open the market to promote the brand, a comprehensive manner.
The cable forces have long been involved in the field of casual shoes will be considered as a new economic growth point in the future, and vigorously explore and develop the casual shoe market. Jinjiang casual shoes brand is quietly rising, while the promotion of this trend, it is a mine-speed, Long proud of these brands of athletic footwear industry.
"Leisure wind" under the broader market
Well, sports shoes brands such large-scale involvement in the field of casual shoes?
Today, leisure wind gradually warming, people's idea of leisure is becoming increasingly strong. In this "leisure" under the guidance of the concept of leisure market is rapidly amplified to a casual shoe industry has brought tremendous development potential.
"Leisure itself is a kind of rich content to life, and casual shoes concept, content and functionality will be with this new vision and way of life are closely related. People with casual shoes, shapes, brands and content to the modified dress show themselves derive an aesthetic pleasure of the symbolic spirit of the meet. "proud of Long Tang Yan-keung, chairman of the casual shoes are very optimistic about the future trend.
Related investigations also showed that except for some faithful adherents of sports shoes, 70% of consumers start to slowly turn to wear casual shoes. Hong Kong and foreign countries in China's most developed countries, casual shoes because of its comfort and quality of working life has become an everyday choice.
Tang Yan strong that if you can personalize the brand casual shoes and diversified characteristics come out, to comfort, fashion, health, personality characteristics of melt into, it will certainly become the focus of attention and the new favorite.
At the same time, casual shoes industry in China is lagging behind the development, so that footwear enterprises in Jinjiang have seen this film "Blue Ocean."
According to the relevant data show that, at present, a first-line sports brand in China with annual sales of at least 3 billion more than a first-line casual wear brand from top to bottom 5.0 billion in annual sales, while a casual shoe with annual sales of around 200 million to reach the brand even if the very good, and this piece of untapped casual shoes, "Blue Ocean" is hidden a vast market space for development.
In this regard, Li-ming, this relative lag is mainly limited by the current majority of casual shoes, brand positioning in the overall maturity of bias, directly prevented the young consumer's needs and preferences, leading to a small minority of the consumer market, -oriented, casual shoes, the slow growth of the consumer market has also inevitable.
"How do I break through the outbreak of casual shoes, narrow and sports brands, the gap between casual clothing brands, the key is on how to do from a branding system for truly young, to seize the trend of driving force and strong consumer spending are the younger generation." Said Li Ming .
