subject: How do people find websites? [print this page] How do people find websites? How do people find websites?
You need the Search Engines working for you
Everyone knows that Google, Yahoo and Bing are search engines. You didn't? Well now you do.
The search engines collect billions of bits of information from all the web sites available on the Internet and use it to display the results of your search term when you want to find something. The results pages are built using special parameters that will rank,categorise and sort the results into the order you see them in according to their importance in the view of the search engine.
In plain terms, the pieces of information are put onto the web pages by their owners to try and influence the search engines and boost the ranking of any particular site for the words used on those pages.
The words are known as keywords. One opinion is that the actual keyword' metadata is not nearly as important as ensuring that the important keywords and particularly key-phrases, occur in the domain name, the title of the page, the description and the body of the page where all the text is displayed. This consistency is known as on-page SEO (search engine optimisation)
When people are looking for a place to have their holidays for example, they will almost certainly use words that describe the location, the type of accommodation and the type of holiday they want.
Not every site gets found by the search engines!
Why?
Because some sites have never been found by them, in other words they have never even been indexed.
How does this happen?
It often happens because of incomplete SEO work or perhaps sloppy work but it can also happen when someone makes their own website and does not understand how or why it has to be done
You can tell if this is the case by simply typing into a google search site:blah.com' (without the quotes) and the result will tell you right away if it has been indexed.
Another clue is when you try searching for your site normally and it will not appear in the results no matter how you try.
What is the point of having a site that no-one can find?
That's right! There's no point at all. Luckily it is pretty easy to correct, and probably not expensive eitherof course it depends on how high you want your site to rank. The process of getting indexed by normal methods can be a long and frustrating affair, but there are faster means of achieving that goal and Silver Coast Web Design & SEO can help you by doing all your search engine website submission.
Of course, your site might already be indexed and the result using the search string above will return a list of all the pages on your web site. This does not mean that people will find it easily though. There might be only 5000 results for the search term you used or perhaps there will be 12,000,000. Either way you want to be in the first few pages, the top 30, to stand any chance of being found. This is another job that can be done for you after some careful research and a quality backlink building campaign.
Some SEO organisations charge a lot of money to get you into the top 30 and will promise you a search result on the first page.There is no real guarantee of a first page spot, but you will definitely be more visible than if you did nothing. You will get a better return on that investment and a quicker one too, spending a lot less and getting Silver Coast Web Design & SEO to organise your off page optimisation.
