subject: Video Marketing Campaigns Really Work [print this page] Video Marketing Campaigns Really Work Video Marketing Campaigns Really Work
A video marketing campaign for your business could be what separates you from your competitors.
Think about it... people often don't have much patience nowadays and prefer information in an interesting and snappy format. Online video covers these points and more.
It also gives you the chance to make a personal connection and create enough trust for people to pick up the phone and give you a call.
Don't worry if you don't want to actually appear in a video yourself. A series of photos and generic video footage with a good voice-over will become a highly effective video. Even videos without a voice-over and just key text messages appearing at relevant moments are very good. In fact, many viewers will have a quick look at videos with the sound down at work or late in the evening.
YouTube Marketing
Owned by Google and commanding a huge chunk of the online video market, you should definitely post any marketing video you do on YouTube. Usually a short video of 1-2 minutes in length is enough to get your message across and keep watchers engaged. Of course, if you want to appear in the video yourself then it will become a bit more personal.
Basic SEO Video Tips
Be sure your video title is a relevant well-searched keyword phrase
Input relevant tags and remember you can put multiple word tags in quotes to group them
Put your website address in the description box along with a description
Summary
These days there are excellent cameras and computers at our disposal so making quality promotional videos is now both affordable and effective. You'll be surprised.
In addition to the ease of producing videos is the fact that they rank quickly in the search engines. Couple that with the fact that your competitors probably aren't using videos for marketing and you have an easy advantage for getting more customers.
Video marketing is an essential tool for any search engine marketing campaign.
For more detailed information and secrets about how to best optimise your video marketing campaign, click
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