subject: 5 Tips for an Effective TV Commercial [print this page] 5 Tips for an Effective TV Commercial 5 Tips for an Effective TV Commercial
Personalize Your TV Commercial
TV Commercials work because they pull the viewer in emotionally and relate to the viewer. One great way to do that is by using people in the commercial. It puts a face on the commercial, instills trust and credibility. A professional actor is fine but think about using people from your business. It increases the genuineness of the message. Also consider using a customer testimonial. This can be the catalyst to the viewer picking up the phone and responding to the ad message.
Carefully Plan the Commercial
You can only get so much in a 30 second commercial. For a 30 second TV commercial to be successful, stick with a central focus and try not to show too many products for sale. Plan out exactly what will be said, and most importantly, filmed at certain points, so you know before you shoot what the entire commercial will be, second by second. Without careful planning, you will have extreme difficulty shooting a commercial that will be cohesive and achieve the needed action from the viewer.
Tight Script
Part of careful planning for a TV Commercial should include a very tight and rehearsed script. You have 30 seconds to move a viewer to action, so the script needs to be designed to interest and entice a viewer, then compel the viewer to call. Stick with directed, short sentences. Long sentences lose interest. Remember, the viewer may be in another room and just listening to the commercial so listen to the script to see if it moves you to call.
Call to Action
Does your commercial ask the viewer to call or explore your website? Having the phone number and web address displayed during the entire commercial makes sure the viewer can have enough time to write it down, but as importantly, the TV commercial needs to ask the viewer to take action. Add some urgency and a reason to call now, instead of later. Capturing the emotion to call now is the success behind a good commercial. Make sure the viewer knows what is the next step to take and make it clear and easy for the viewer to understand, remember and write down.
Find a Good TV Production Company
A good thirty second TV commercial to be effective needs a lot of planning and great execution. Otherwise, your production costs will sky rocket. Find a TV production company that will do all the necessary planning, writing, shooting, and even the TV commercial placement. Having an experienced TV production company handle all of these important functions under one roof will achieve huge cost savings for your TV commercial and greatly increase the effectiveness of the commercial
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