subject: 5 Reasons You Ought To Begin Using Local Search Engine Optimization [print this page] 5 Reasons You Ought To Begin Using Local Search Engine Optimization
Did you truly say to yourself that perhaps you need to use local search engine optimization (a.k.a.local SEO)? That concept has occurred to a lot of individuals, quite a few have even acted upon it. A great number just think about it for a little bit, then drop the concept. Quite often they dismiss the thought simply because they don't know how to start. Sometimes because it might be a bunch of work, still others simply because they feel it's going to be too complex. Hmm. Are they valid reasons? Did they really look at the favorable side, the reasons for? The reasons in favor of? Maybe we should examine that. You should consider 5 reasons for you to implement local search engine optimization (a.k.a.local SEO), just to see whether any one of them fit here. First, your company only sells in or services a local area. Sure, I realize your objection that you might be willing to ship your products or open a branch service center, if ever the demand from customers was there.. Without a doubt, that is a legitimate observation, but take a look at it this way, contending country wide against, probably, millions of other Sites to acquire customers in a local area basically doesn't seem sensible. You will find much less competition for purchasers in the local areas. . On top of that, take into account that if you draw in prospective buyers from outside your local area, you may not be able to provide the products or services they want. There is no reason for frustrating a potential customer. Second, rather than compete across the country against a huge amount of competing Internet sites, you decide to market city-by-city to secure a page 1 presence.. The real reason for that is the size of the competitive marketplace. Keep in mind, just 10 entries will get on the first page of a search engine. Let's consider golf shirts as an example. Nationally, you would have roughly 4,120,000 competing sites for 10 slots. In Atlanta, you'd have only approximately 543,000 competitors for those 10 slots. Which one will work better to compete against?. And almost any Internet marketing agency could get you a top search engine ranking with under a million competing sites. So why make an effort to claw your way up through millions of rivals when you won't need to? Third, you're just starting out using the Internet for marketing and you need to have new potential customers in a hurry.. And local SEO are able to get you those potential customers quickly because you are well known there and also have a reputation there. Build out from your base for going forward with business. Fourth, for small businesses on limited budgets, local Internet marketing is smart because it is usually more inexpensive than the usual full-blown country wide marketing campaign. And Fifth, it permits you to get the capital you need to grow into country wide advertising on the search engines. After you consider every one of the reasons and consider them, you've got to admit that a very strong case can be made for starting to think of how make use of local search engine optimization (a.k.a.local SEO).
