subject: Logo Design Freelancers Vs. Professional Companies [print this page] As a small business with smart marketing ideas and brand development strategies you must have realized the significance of a custom logo design. A unique logo design helps your overall marketing strategies and establishes a brand identity for your business, products, or services.
When it comes to deciding how to go for a logo design, many businesses, particularly small businesses find themselves confused. There are various factors involved that affect their decision making and the most important of them all is their marketing budget. Unlike giant corporations, small businesses do not have money to burn in the name of marketing and brand building. They need to make their decisions with in the tight limits of their limited and sometimes non-existent marketing budget. That is why they need to pay more attention to details before making decisions so that they are confident that their money and resources are not going to waste.
When you are browsing the web looking for a logo design service you might come across two kind of service providers, The freelancers and the professional logo design companies. Freelancers are usually graphic design experts, individuals who do not have a full time job and earn their bread by selling their services independently to clients for various jobs. A professional logo design company provides specialized services to clients looking for a logo design; they usually have an in house staff of many graphic designers.
When you browse through the websites of these freelancers you will notice that they are not in particularly logo design experts. They are graphic designers who would do any kind of graphics related jobs that come their way. They do have experience working with businesses but their experience is usually not focused on developing and designing visual brand identities such as a logo design.
On the other hand a professional logo design company is a specialized service provider mainly working with designing logos for corporate clients. They usually have much more logo designs in their portfolio than an individual freelancer and they enjoy much better reputation among businesses.
Compared to a freelancer, a professional logo design company is usually considered much more reliable. They provide their client an estimated turnaround time and they meet their deadlines. Since they have a pool of designers, businesses can be sure that they will get logo design concepts from a diverse group of designers and will be able to choose from different ideas.
Professional logo design companies are also much more open to take responsibility for the job they are doing. Unlike freelancers who could refuse to finish the job and return you the money without paying any damage for the time they have wasted. Freelancers are also blamed to be moody, not flexible, and difficult to deal with. Professional companies often come with great customer support departments where businesses can find answers to their questions and communicate.
In short for serious small business owners a professional logo design company is a safe bet and they can rely on them to provide the service that is actually the worth of their money and resources.
