subject: Integrate Mailing Services To Your Direct Mailing Campaign [print this page] When you want to send direct mail for marketing, it is crucial that you integrate effective mailing services to succeed. Proper mailing services will determine the coverage, speed and impact of your direct mail marketing materials. If you want to know how to fully integrate this advantage in your direct mailing campaign just read on. I have three easy to follow tips that can help you integrate the mailing services quite easily.
Use printing companies with delivery services. One of the best ways to integrate your direct mailing marketing campaign with a mailing service is to look for printing companies with delivery services. Since in most cases, you will be hiring a printing company to create your mailing marketing materials, a printing company with delivery services can basically give you a one stop shop for printing and distribution.
Basically, once you submit your designs to the printing company, they basically print and process your direct mail marketing materials and then immediately send them to addresses that you specify. Of course, this might add some cost to your overall printing and distribution process, but typically, you can actually save money since most printing firms charge a little bit lower for mailing services if you print with them.
Use online services for faster integration. Now for faster integration of the setup described above, you may also want to go for online printing and mailing services. By hiring an online firm, you can easily set your whole direct mailing campaign right from the office. You do not need to go out and physically prosecute and check your marketing campaign.
You can basically just design your direct mail materials from the office, send them to the online printing company, and then have those materials distributed with their partner mailing service. It is an interesting kind of online integration that really saves you time, money and effort in a mail marketing campaign.
Have a proper schedule for printing and distribution. Finally, to really streamline the integration of mailing service with your marketing campaign, you should always ask if you have several options for mailing your materials. Some mailing services actually offer timed sending of materials, where they can send your materials at specific times in succession.
So for example, if you have different designs for your marketing postcards, you can set the mailing service to deliver each different design at different times. This gives you the ability to easily pace your direct mailing campaign so that you do not flood your market.
Great! That is how you integrate mailing services with your direct mail marketing campaign. Just do these tips and it should be really easy to succeed in your marketing.
