subject: Lake Worth Toyota Corolla a hit with younger hipsters [print this page] Lake Worth Toyota Corolla a hit with younger hipsters
Businesses that enjoy long-term success all share at least one common characteristic with each other, despite the exact field each individual business is a part of. Be it an automotive manufacturer, a musical artist or a hamburger joint, in order to be sustainable in the future, all businesses must find a way to continuously transform their specific product so that it appeals to the newest generation of consumers. But at the same time, the business must not lose sight of the object that first afforded them achievement.
Take McDonalds, for instance. On any given day at any McDonalds in the nation, one can count on a clientele comprised of work-force-aged customers stopping in for a morning coffee before work followed by a group of seniors sitting for morning coffee, news and gossip hour. At lunch, customers of McDonalds include stay-at-home moms getting their toddlers out of the house before naptime, and high school students and working professionals on lunch break. The rest of the day sees just as varied of a crowd. McDonald's ability to appeal to younger generations, while at the same time not giving seniors the impression their restaurants are only appropriate for younger crowds, is arguably the single most important reason McDonalds continues to be the top fast-food restaurant in the world, generation after generation.
Likewise, Toyota Motor Corp., founded in the 1930s, has continuously stayed one step ahead of its competitors by constantly adapting the style of its vehicles to appeal to the newest car-buying generation. Throughout this time, however, Toyota has continued to do what it does best: build quality and safe vehicles that are aesthetically pleasing to the average eye.
Recent reports have confirmed that Toyota has again successfully morphed into an auto manufacturer popular with the newest generation, dubbed Generation Y. Generation Y is defined as anyone born after 1983 (and of course in this case, is of car-driving age). The consulting and research firm AutoPacific found that Toyota is the most purchased brand of vehicle by Generation Y.
For residents of Pahokee, Toyota vehicles don't need much justification to be purchased. The vehicles have a great reputation when it comes to reliability and safety, regardless of the model in question. Furthermore, Toyota provides vehicles perfect for the active, outdoor lifestyle common in Pahokee. Toyota Highlander, for example is a well-sized SUV that allows drivers to easily tote surfboards and sun chaises to and from the beach. Again, stereotypically one would think a surfboard corresponds to a younger person, potentially of Gen Y, while a sun chaise might imply a retired person with a book on the beach. Either way, the Toyota Highlander appeals to both lifestyles and generations.
Another great example of a Toyota vehicle popular with all types of drivers is the Toyota Corolla. For example, in the larger and more crowded city of Lake Worth, Toyota Corolla vehicles are often seen being driven by middle-aged professionals as well as recent college graduates. The small sedan makes parking easy and allows for excellent gas mileage, which makes the car affordable to drive and thus is a hit among those bogged down by student loans.
The classic lines of the Corolla make it an equally appealing vehicle for the professional world in Lake Worth. Toyota Corolla vehicles, thus, are just another example of the way Toyota has been able to produce vehicles that appeal to all types of car buyers, specifically car buyers across generations.
One can only attempt to anticipate what Toyota will come up with over the next few decades to appease the next generation, those born in the age of technology!
