subject: Viral Marketing - A Very Promising Tool For Marketers [print this page] It is very natural for people to get astounded when they hear about a marketing technique called viral marketing. I do understand what they might be thinking when they hear this term. However, you must understand that this is a very effective way of marketing these days. In this computer age, this is like a boon to those people who don't have enough resources to advertise themselves.
In this case, you can advertise about your product or anything with the help of other's resources. It is actually an unethical way of doing business, still it is catching up. There are many examples of this type of marketing, and the first in the arena was Hotmail. It is said that since then there have been many other ways of viral marketing. This is not only a very good way of marketing, but it also is a parasitic mode of doing your work. It is instead known by the name because of a special characteristic of this mode of marketing. In this form of marketing, the message passes on from one person to another in split seconds. You can very easily increase the number of people knowing about you, exponentially. This is the reason for the provocative name of this method.
There are a few characteristic features of this method of reaching out to people. It is not necessary that all of these criteria must be fulfilled at one time, still these are always found to be present as a service in this method. The most important feature of this form is that it is a way to extend services to people. They try to give something in this form, a free service of emailing or a free use of 'cool' buttons, etc. Another thing that is very much seen in this form is that there is little effort to be made from the side of the consumer. They try to make the service very easy for the customer to use. This makes the consumer tempted to the offer and makes the acceptance of the product quicker. This eventually leads to the popularity of the product. Hence, if you are looking forward to being accepted and known in the market, you must pick up this method of advertising. The reasons are well known while discussing on the topic!
It might be very sickening for you to know that these people scavenge on other's resources. However, if you are a marketer yourself, then viral marketing is something you are always looking out for. Also, this is very sensible way of reaching out to people, as you do not have to create another infrastructure for doing so. You can very well make use of the available resources, and mind you, to the fullest! They use the existing networks of communication, and many a times with the help of these ways, we come across a new way of using our resources. This not only provides us with a better perspective to our available resources, but also brings us to a new possibility of improving our lifestyle. Imagine! If Hotmail had not started this form of marketing how difficult it would have been for the freelancers to advertise about themselves.
