subject: How to Use Online Video Marketing to Cultivate Relationships with Prospects [print this page] How to Use Online Video Marketing to Cultivate Relationships with Prospects
Hi, Im Jonathan Denney.
In this post, youll discover how to use online video marketing to cultivate a deeper relationship with your prospects.
Based on my experience with online marketing, Ive found that entrepreneurs and online businesses without a strong following will usually fall apart, and the ones that do almost always come out on top.
Common sense says that whoever has the biggest following to market to will be more successful, but in this case bigger isnt better.
In multiple product launches, the affiliates with strong, responsive 5 figure email subscriber lists have often beat out the affiliates with the 6 figure email subscriber lists.
So you might be wondering
How do I build a responsive following?
Well, your subscribers need to be interested in your market niche and you need to have cultivated a relationship with them.
Whether your subscribers are interested in what you market is determined by where and why they subscribed, but the relationship is something that needs to be cultivated by you personally.
You need to put out new content or offers enough so your subscribers dont forget about you but not so much that they unsubscribe.
Also, you need to seem like a real person to them, kind of like a friend,
so you need to interact with your subscribers.
If all your content and responses are in text format and they dont get to actually see your face often, there wont be a strong relationship with your subscriber.
By using online video marketing, youll be an actual person to them, not just another marketer.
An example of how you could use online video to cultivate a relationship with your subscribers is to have your subscribers ask you questions related to your market niche and respond with a short video.
You dont need to create a video for each question you get, but let your following see your video responses to peoples questions.
If online video is found throughout your sales funnel and follow-sequences, some sort of relationship with your prospect will be built.
But for a responsive following, youll still need to be cultivating the relationship by showing your face and interacting with your subscribers very often.
Some online marketers even call their subscribers family, and theyre usually greatly rewarded.
Online video is the perfect tool to becoming a real person to your following, without having to interact with each follower.
