subject: Getting Your Website Google Ready [print this page] The best websites are user friendlyThe best websites are user friendly. Making your website Google friendly requires a little understanding of Google rules, guidelines and restrictions. Learning these guidelines will help your website get properly and effectively indexed on the number one search engine in the world; Google. Google became number one because it is user friendly.
Design can give anything its WOW FACTOR. Websites are no exception. Any page within a website will need to have links, at least one from the home page. Offering a site map will also make any website more viewer friendly. Just these two components will attract the search engine spiders. Along with relevant, well written content to supply the much needed and very useful keyword phases that search spiders look for on web sites. This will give you one edge that is needed to be viewed first.
Technically speaking there are several thing that you can do to enhance your website as well. You can use a text browser like Lynx to help you see your website in the same way that the search engine spiders will view it. Doing so will help you to realize the features that your site contains that are not supporting its marketing effectively. Items like Java, cookies, and flash players can actually block search engine spiders from being able to read the text contained in your website, so be sure to take this step to see technically where you stand. Also, be sure to test your websites function with different browsers as each browser will react to your website in a different way.
Of course it is important to remember that Google likes a natural looking website and one that will be user friendly so while it may be tempting to take short cuts they will catch up with you in the long run if your primary target is getting a good Google ranking. Some black hat SEO techniques might increase your websites performance and start getting attention of the search engine spiders, however in the long run this is not an effective marketing strategy.
Using these types of marketing techniques is something that Google will not only frown upon, but in many cases it will destroy your reputation with Google. Every internet business knows that it needs to build a good reputation with Google.
