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subject: How To Add Good call To Action Elements In Door Hanger Printing [print this page]


The major job of door hangers for marketing is to call readers to action. In this guide to door hanger printing, I will teach you how to print door hangers with good call to action elements in them. It is really not that hard to do, and you can easily integrate these steps to your own door hanger printing. Let us start with a little lesson on how to emphasize your call to action elements.

Emphasize your call to action elements: You will need to emphasize those call to action elements in order for readers to immediately notice them in your color door hangers. Here are three suggestions on how to do this.

o Using colors You must use very eye-catching colors for your call to action elements so that people reading your door hangers can easily spot it from afar. Try to use something that is in direct contrast with your door hanger background for the call to action to be effective. Use a text box or color borders to make the element more attractive.

o Using Lighting The design lighting can also be easily adjusted to make your call to action element pop up. You can do this by basically darkening up the whole background of your color door hanger, while at the same time using lighter shades of color in the call to action element itself. Peoples eyes should immediately migrate to those lighter elements.

o Using text Finally, in terms of text, you should try to use large, clear font styles in your call to action text to emphasize them effectively. Of course, always make it a point to also use very vibrant and clear colors for this kind of text so that they really can pop-out of the design.

Tell them why they have to act Now, in terms of the content of your call to action elements, it is important that you always tell the door hanger readers why they have to act. For example, some door hangers convince people that they should buy or avail of a service because it can be a good way to get a certain lifestyle that the readers want. Others focus on letting people know that they can benefit a lot once they initiate the action said on the door hangers. The call to action basically must have a reward or benefit so that people will readily accept the task of doing it.

Give the sense of urgency Finally, if you really want a good call to action element in your door hanger printing, it is best to add a sense of urgency in the call to action. Your offers must be limited for a certain time, or you can say that the offer will only stand until supplies last. Adding this urgency should really make your marketing door hangers a lot more effective and powerful.

Great! Now you can also put in effective call to action elements in your door hangers. Good Luck!

by: Robert Johnston




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