subject: Network Marketing Websites Look Great But Do They Work? [print this page] If you've just joined a network marketing company you may have been given your own website. Your network marketing company's website looks professional, attractive, it's animated, and your name looks really good on it. Now you're told all you have to do is send prospects to your website (or put it on your business card) and then you're on your way to a sizable income. This couldn't be further from the truth. If you've done any type of marketing you've quickly realized that this isn't the way to get the job done. Not even close.
There is an art and science to how the website should be constructed, what to have on it, where to put what and how to tap into the mind of your prospect. You must also know how to get targeted visitors to your network marketing website that truly have a need and want for what you're marketing. Just having a website means absolutely nothing. It's a tool that must be used properly and the vast majority of marketers have not been skilled on how to use the tool correctly.
Just for a moment think like a prospect looking for your network marketing product or service... Let me illustrate...
We are associates in a network marketing company that provides natural skin care products. They are promoting a skin care package at 60% off the retail price. I thought I'd experiment and look at sending prospects to our generic network marketing website to buy the 'special'. So, pretending to be a 'prospect' I went to the generic website of our company.
I immediately ran into snags as the 'prospect'. I clicked on the skin care special and a list of products came up but not the package I wanted. I couldn't just purchase the package at the advertised price. I had to enroll as an associate (which was an added cost) but still couldn't just order the package as part of the enrolment. To get the 'special' price I had to order with an automatic order (which I didn't want)... You see the problems facing a new prospect trying to negotiate a generic network marketing website? Maybe yours is easier to negotiate than that, let's hope so. In the end I gave up in frustration.
The internet is an explosive tool, but just like any other tool you need to know how to use it properly. Technology is the name of the game today but it's a game of efficiencies and how many prospects can we have every day approaching us for our network marketing products and services. Not the other way around.
In network marketing to do this effectively it starts with creating the lead and we must learn to become proficient with 2 very important concepts:
1. using the written word (copywriting)
2. driving targeted visitors to your website
Both of these items go hand in hand when dealing with the internet. You can have the fanciest network marketing website around with all the bells and whistles, but without visitors you really don't have anything.
The opposite holds true as well. You can have all the traffic in the world, but if the visitors aren't targeted or weren't looking for what your network marketing company offers, or if the message is out of 'sync' with what they're looking for you're not going to generate leads.
