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subject: Blogging Going Forward -Article Marketing Strategies [print this page]


Blogging Going Forward -Article Marketing Strategies

Blogging is your online diary of events, thoughts or for the business person a reserve of articles and comments directed toward your business. That definition is just the beginning of what blogging is becoming -- it's becoming much more.

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Your Blog, Your Website

For those who have a website, your blog can help you with your SEO process. As your readership increases so will your ranking -- what is dependent on that, of course, is the quality of the content. Content and search engines are extremely compatible as you know -- thus, your search engine ranking can take a big jump.

If you have a website, here are some ways to getting noticed:

1. A remotely maintained blog or one on your own server, place a link on your website. This can help you to increase traffic to your blog.

2. When you make an entry into your blog, try to make reference to something on your website -- this creates an inbound links. In addition, I would use absolute links -- which will enable you to place a couple of keywords in the title.

3. Be keyword aware -- and relevant to your website. This helps your SEO process as well.

Blogging Accessories and Necessities

As your readership increases you may feel the urge to create a blog forum -- a tagboard services, which enables your readers to interact, as if in, a forum. If you are on blogger.com they have several free tagboards that you can use -- look under "Third Party Add-ons", or do your own search in Google.

Will there be Misuses with Advertising?

Will there be and misuses with advertising in blogs? Yes. People have different agendas, priorities and scruples.

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You will probably see article misuse as well as, reader frustration to advertising if it is overkill. Thus, first and foremost, the blog must give potential readers quality content, and as to advertising -- it must be appropriate without overkill, or your reader will just simply click the blog away.

For example:

1. If you have more advertising then content -- you've lost the premise of a blog.

2. And if you put links to your own products within the body copy of another person's article, this, in my opinion, is changing copy, and saying that the author endorses the product. (article misuse)




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