subject: Write Articles To Promote Your Website [print this page] Write Articles To Promote Your Website Write Articles To Promote Your Website
Many small business owners are confounded by the following questions: "Why should I write marketing articles about my product? Why should I waste my time if no one is going to read them? Why should I pay money to submit articles to online directories?" Since the internet is so vast, it's tempting to view each individual piece as a "waste," as nothing more than a needle in a haystack. However, writing articles is the most important aspect of an online sales marketing campaign. As a small business professional, you simply cannot survive the competition without them.
"Content is King." This has become the maxim for website marketing in the new millennium. So far as we can tell, the best way to a search engine's heart is through writing articles that have been optimized with keywords. There are many facets to pulling off a successful article advertising campaign, of course. You'll need to track down writers, key phrases, article directories and some affiliates to team up with. It's no surprise, then, that many business professionals choose an established web marketing company to help them connect the dots.
First, we'll talk about how the writing of articles can help your business. Ultimately, you want published articles to bring potential buyers to your site. The only way visitors can find your site (unless they're specifically searching your name) is by typing a term into the search engine and checking the links on the first page of results. Statistics show if you're not in the top results, you can forget about people ever finding you. A group of people called Search Engine Optimization experts spend their days analyzing what sort of terms people are typing into the search engines. They can even run diagnostic tests on your page that tell them where people are coming from to reach your site, what search terms delivered traffic, what search terms delivered sales, how long people stayed on your site, what pages sent people fleeing and where people went next. This research can greatly help your overall internet marketing campaigns.
Before you hire a professional copywriter who specializes in writing articles, you'll need to meet with an SEO expert and determine what keywords are most valuable for your industry. In the past, just one or two general words related to your business or service would suffice. Today, longer phrases are preferable, as are location-sensitive terms. In the olden days, you might have run a search and landed on a page that was fraught with spelling errors, full of nonsensical keyword repetitions or a page that just contained link after link. Today, the search algorithms are much more complex and an article marketing expert will tell you that it takes well-written copy with a certain keyword density to really attract search engine attention.
Writing articles is a great chance for you to appeal to consumers and let them know about your products or services, your quality, your quantity, your prices, your promotions and your customer service. Just as newspaper articles alert Americans about newsworthy tidbits, so can your promotional articles or press releases. A promotional article will not only give readers valuable information to help them learn and make wise purchasing decisions, but it will also direct readers to your homepage, where they can then act and buy something if they so desire. Most of the time, it's a need for information that delays purchasing decisions and marketers find that articles and vivid descriptions alleviate some of this buyer discomfort, making them more likely to buy.
Another benefit of writing articles consistently is that each one creates another impression for web users. If a person sees your name once, he might soon forget it. If he sees it twice, he might remember it for a day or so, and then lose it from his mind. If he sees your name three, four, five times -- his curiosity and attention may be piqued. Perhaps he'll check out your site, read through some of your blogs and begin to form an opinion on you. He may have the immediate impression that you must be popular to come up so many times. Over time, article marketing not only attracts visitors to your site, but buyers too. You may even find newspaper reporters contacting you because they figure you are an "expert" in your field, since your articles come up so often.
