subject: Benefits Of Promotion Products In Sydney [print this page] With so many competitors out there, it's hard to know whether or not your customers will remember your company and the services they offer.Value Added Promotions of today are much more an intricate part of outsourcing Creativity and helping customers to be much more efficient.The next generation of consumers are very engaged by promotional products. They are youthful marketers and excited about the creativity and variety of applications promotional products in our industry.
Driven by technology
Technology will continue to influence the types of business promotional items Produced. Links to the web will be crucial to connect recipients with campaigns which drive business to websites with use of promotional product such as USBs with customers own data stored on it.There are many promotional items that plug into todays technology,such as digital voice activated products, UV activated,products, mobile and web-link related products. Technology is playing a big part in consumer engagement.Rewarding the consumer Historically in recession, promotional merchandise consistently outperform other forms of advertising in cost, reach and recall.Uniformly, research agrees that in times of economic hardship, it is imperative to reward and engage your target markets.
Extending the message
The current downturn in the market will affect our industry in both good and bad ways. From a positive perspective, as marketing budgets get tighter, clients have to find more creative ways to make their budget stretch further. Because the value of branded promotional products retains the message for longer than traditional forms of advertising and, in comparison to above the line advertising expenditures, are less expensive, more creative marketers are using them as an integral part of their marketing strategies.
The trend to green products
The move to green or environmentally-friendly products is a huge trend. We still want to soften our carbon footprints. There are environmentally friendly products that are responsible and yet inexpensive through Value Added Promotions such as special fabrics on printed shirts, promotional bags made from PET material and even recycled paper promotional pens. BUT there is a lot of misinformation out there! Calling something Eco doesnt mean it has any particular environmental value. Some recycled products actually cause more pollutants to recycle than they would if they were just disposed of. This is complex area and Australia has very little legislation on what constitutes a green product
Using intelligence
The products themselves are as varied as the brands they are promoting. It is how they are used in the campaign, which takes real talent. This is where experience in these cases, generates the creativity. We all like cool corporate gifts and there are some great new things in the market. portable GPS systems, solar powered desk wind turbines, mini USB dust buster like vacuums that clean keyboards, but what impresses clients more is the very clever use of a very basic product that can still work magnificently. Never underestimate the intelligence of your audience. Customers like to be amused and made to think. A real promotional product professional organisation like Value Added Promotions who knows how to use the most basic of products in a campaign that creatively generates attention.
