subject: Social Media for BPO: How to Do It [print this page] Social Media for BPO: How to Do It Social Media for BPO: How to Do It
Just when did you start to think that BPO firms could only use telephones for lead generation? If you have not been living under a rock, you'd know that answering service isn't the only work that business process outsourcing units are these days. Telemarketing happens to be successful to date, but to get the real cream of B2B lead generation, call center agents have scant choice other than opting for social media networks.
Facebook and Twitter are not just platforms for telemarketing services. Call centers are using these media for customer service as well. So how does one build up a strong social media presence and generate revenue at the same time? Let's take a closer look at the social media tools and practices before we find out how to utilize them for sales lead generation.
A social media network is where people interact. Friends and professional contacts come together to let their hair down and share ideas and opinions. If you are planning to break into this nexus, you will have to get into the mood first. Push too hard for lead generation and you ensure that you get to the exit door sooner than expected. The trick is to interact and network.
Get the call center agents to spend time on Facebook. Look into the profiles of your contacts. Offer genuine and honest comments on their profile page. Increase your visibility by registering your presence on groups and communities that are related to the business that you are doing. Find out the buzz and keep abreast of the times. B2B lead generation cannot happen if all you do on social media is push web-links. Your sales lead generation agents will be soon spotted and ousted and blocked, or worse, expelled.
No body out there on the social media is a fool. They can sniff a lead generation profile when they see one. Instead of spending time in trying to hogwash them into believing something you are not, better be forthright in your approach. Let them feel privileged to receive business communication that you would ideally send to only a close-knit group of business relations.
Entrepreneurs out there would like your honest dealings. But make sure you don't spam friends and followers. Send out direct messages for sales lead generation but don't just write something and push it across with a link. Write relevant content. The lead generation companies must understand that they need to value the others' time. When you respect their time, they return the favor. Keep the messages crisp and full of information that will be beneficial for your target. Just talking about your own advantages will be selfish and self-defeating.
An efficient way to conduct lead generation on the social media is to get some influencers' on your team. These are the people who have an active network of friends and followers. They hold certain amount of weight in opinion formation. Once the telemarketing company can get them on board, they will surely bring their own contacts on board. This will help build bridges with the stones you have. It's better than throwing them in the dark hoping it will hit the bull's eye.
