subject: Smo V Seo - Are They One And The Same? [print this page] If you were ask the majority of people what the difference is between SEO and SMO they probably wouldn"t know, the truth is they are inextricably connected to each other. SEO or Search Engine Optimisation is a series of process that enable a given website to rise up the search listings for a given keyword or series of specific search phrases. SMO or Social Media Optimisation is a relatively new marketing concept which allows companies to promote themselves and their products through the various social networking websites, Facebook, Twitter and Digg to name just three.
What is the connection you may ask? The connection is that SEO refers to all online marketing services available and SMO is one of these services. A well planned SMO strategy can significantly enhance the results of an SEO campaign due to the constantly refreshed content that is integral to SMO. To get optimum results from any online marketing service engaging the services of an experience company is essential. Although it is possible to launch a comprehensive online marketing strategy independently a lack of capacity will generally result in a less than fantastic ROI.
If any interested parties wish to find more about SEO and SMO and the process and methodologies used there are a number of search companies that provide hints and tips, some of the more established companies will also provide a structured free training course. These hints and tips will give any business who is thinking about engaging the services of an online marketing company a basic grounding in optimisation techniques and ultimately give them an idea of what they can expect to receive for their money.
Virtually any business or information resource can benefit from a well structured SEO campaign that incorporates SMO as a standard part of the services. Use of social networking sites is rising at an unprecedented rate and as more and more people get online this will only increase and ultimately draw many more potential customers as a result of the added online exposure. Before embarking on an online marketing campaign it is important to set a realistic budget although if carried out by professionals it will ultimately bring a good return on investment.
