subject: Proven Internet Marketing Blueprint - Turn People Into Customers Part 2 [print this page] Now our next section is what we call the Freebie funnel. So basically our Freebie funnel is comes after our search stream reads our traffic triggers, they click on the link to our site we are going to be brought to a squeeze page which basically has written copy on it. This is where our search stream will read about what we are giving them for free. We persuade them to enter their email address to receive the freebie, they will asses a cost base analysis, They will ask themselves... Is this really worth enough to give my email or contact information. If they enter their information the squeeze page has done its job, traffic trigger have done the job.
Now this freebie could be anything from a special report, exclusive video, maybe some free software that's going to help them get some more information, or we are helping solve a problem, or they are going to learn something new from whatever information they are looking for. Now in this freebie industry people like to call it the bait or list bait, A friend of mine, Sterling Valentine likes to call this process "Tease and Squeeze" which is basically what we are doing on this page in creating freebie for the contact information.
So once the search stream has entered their contact information, they are accepting and becoming a member of our list which is the most important sale of our blueprint. So basically, we are in the list building phase. List building is a pre-sale which is very critical to the whole outline and blueprint. If you are sending people straight to your sales page, you are missing the list building section. If you send someone as a referral to a sale page and they decide not to buy that day then we have lost that potential customer or person from our list basically forever. And if we send them directly to the product creator's sales page where they have an email capture and squeeze page, basically we are becoming a list building expert for somebody else and now we no longer have access to them and can't continue to market to them. When there is a list we can market them forever as long as they are on our list and that is our primary goal here.
