subject: How To Master Your Click-through Rates
[print this page] There are some people that are so obsessed with their click-through rate. They think that if it is bad, their campaign is a failure. The bottom line is this people. It's about making the most money that you can while spending the least. That's it.
I will even put the price in the ad. Even if it is $97. People will ask me, why do you put the price up there, right away before they even click? Don't you get less people to click on your ads?
Do I get less clicks by doing this? Probably, but the reason that I do it is because I don't want freebie seekers clicking on my ad. If they aren't willing to pay money for my product, then I don't want them. They are just wasting my money by clicking on my ad.
I have had a click-through rate of 25% and lost money on the campaign. I have also had a campaign that had a click-through rate of .02% and it was a very profitable campaign.
If the keywords are getting tons of searches and you want to rank lower because you don't want to pay as much per-click, well more power to you. You don't have to be in places 1 - 3 or even 4 - 6 to make a killing.
Every keyword phrase is different.
That is why you have to test and you have to see what the optimal position is for your ad. You may have a better looking ad than everyone else, if you do, you may want to pay less per click and let your ad go down a ways.
That is why your ad is so important, but your click-through rate may not be so important. Maybe you want to be at the bottom and you might not get a very high click-through rate, but you don't want to pay the high price by being high on that keyword phrase.
If you get a lot of searches for that keyword, it may really pay to be lower. You don't have to get all your traffic from one keyword phrase. Chances are you have dozens of different keyword phrases that you're targeting, at least. It isn't just what one keyword phrase does for you, it is what the collective of keyword phrases does for you. PPC is not easy you need a lot of reading, testing and tweaking to make it work for you. But once you found your campaing you can start making money!
