subject: What is Industry Analysis [print this page] What is Industry Analysis What is Industry Analysis
Industry analysis is actually a process being performed by businesses especially if they want to enter a particular niche in the market or if they want to sell products in different areas. Industry analysis will be able to give them idea on whether they will become successful in entering a particular industry or will it be better for them to just find another industry to invest their money in.
There are several things that are being considered in industry analysis in order to achieve good results and among of them are the different economic factors.
Included in the economic factors are the raw materials that are used in producing goods. It is important to take note that over-priced goods will not be able to sell itself in the market. So if you want to sell your products or service, study carefully about your pricing.
Supply and demand is another factor that needs to be considered in performing industry analysis. You should be able to determine how much percentage of the population needs the product that you will sell. The ideal time to enter a certain market is when the demand is high and the supply is low since there is a huge chance that the products that the company offers will sell.
The competition in the market is another thing that should be well studied. Learn all your weaknesses and advantages over existing competitors in the market. Knowing how your competitors sell their products will help you in implementing better marketing plans. If in a certain industry, the numbers of competitors are low, there is a chance that the products are being sold for higher prices so in order for the new company to earn a part of the market, it needs to set an advantage over its competitors such as setting a lower price.
