subject: The New Name For Prom Dress Is Zum Zum By Niki Livas! [print this page] Whether it is about halters or sleeveless, maxis or strapless, the only name which comes to mind is Zum Zum by Niki Livas! Listed among the top ten trendsetters in 1998, Zum Zum by Niki Livas has earned its place as one of the best prom dresses brand of the day.
Recipient of the Alumni Star Salute Award (2001), Niki Livas has been designing party and prom dresses for more than thirty years now. After entering the fashion industry, Niki Livas turned her attention towards fashion designing and chose prom dresses as her tool of experimentation.
I love prom because it was my most enjoyable night growing up! Niki Livas summarizes the reason for her passion and craze for prom dresses.
The 19-year-old star of UPN's Moesha and ABC's Cinderella, Brandy made the designer famous overnight by wearing Zum Zums Fuchsia gown to the Billboard Music Awards. Within a month of the occasion, this sensational prom dress by Zum Zum by Niki Livas was hot! "Fuchsia wasn't even a popular color," says Niki Livas, "but we've sold about 20,000 copies of our $130 dress based on her gown.
Niki Livas is now managing many celebrity featured lines including Zum Zum by Niki Livas, Zum Zum Boutiques, and Niki by Niki Livas and Niki Livas Red Carpet. Sleeveless, Halters and Maxis are the basics in the prom dress collection of Zum Zum by Niki Livas. Party and prom dresses are the core speciality of the brand while the name is also becoming famous very quickly amongst women for wedding dress!