subject: The Benefits of Using Video on Your Website [print this page] The Benefits of Using Video on Your Website
The Phenomenon of integrating videos in a website continues to capture momentum, and in the recent period we witness a lot of requests coming from big and small businesses to integrate videos in their website.
But what precisely needs to be put in this video?
In this article, the purpose is to give you tips and examples of video implementations that you can use in your website.
Forget those free file-sharing websites that are hosting your home videos of grandma dancing to Britney's new sex hit or of your 5 years old children swimming in the toilette. This type of video requires pre-thinking and correct planning.
Before we produce it, the video must pass the pre-production stage, what you'll need to do in this stage is to write a high quality script that reflects successfully your website's targets and content.
Videos as a marketing strategy
If the purpose of your website is getting new clients and conservation of the current clients, you'll have to customize the video to fit your profession. The purpose of the video is adding another content and value to the website, besides the text and images that already exist. The purpose is not to repeat the things that we've already said.
I must say that the term "promotional video" is not an ad like "having a headache? Take this pills and you'll feel better instantly!", the video should be an additional value to the existing content. In other words, the video shouldn't replace any text or repeat it; it should add content that the user didn't read so far.
Here are some examples to promotional videos:
If you have a physical store/business, it is recommended to produce a 1-2 minutes video that reflects the shopping experience. For example: if you have a big furniture store - the video can show a lot of customers watching your products, trying them and smile. If you are a water attractions park - the video can show the attractions along with happy and smiling children, with a semi-accent of the safety in the park, for the background music I'd recommend something with a catchy beat.
If you are a business that manufactures useful products, your promotional video should show your products, but should not be a catalog - that's why you have pictures in the website! It is better to show your products in action. For example - if you manufacture a baby carriage, show the carriage in action. If you manufacture a baby carrier, produce a how-to video that will explain how to use it, the way you earned a service method to current clients.
If you have a big informational website, produce a tips video series and post one every pre-defined period of time (every week, every month, etc.). For example, in a big medical website to the general audience, a weekly medical tip will attract viewers that would love learning something new every week. You can produce all of the tips videos in one day and release them one after one. Tips videos production is also recommended to the professionals, such as accountants. A weekly tip in the field of accounting and IRS would attract many viewers that would be converted into customers in the future.
More examples of videos implementation:
If you are a holistic care in a specific method, even a 1000 words won't convince your potential patients to try your services like a 30 seconds video that shows the method in action.
If you are an Elderly Home - a video tour in your facility and some short interviews with the current residents is the solution to attract potential residents.
If you own restaurants, I ensure you that your clients would be happy to know how to create some of your simple meals at home. Special video tips from your chief, especially if recorded in the actual kitchen, will make your visitors stay.
If you are a heavy mechanic factory - your clients would be thrilled to know how you save the environment and help our earth.
Dog trainer? Record tips to your customers about treating and managing their dog in the training period.
If you are a vet, what do you think about "I have a new pet, I found him in the street, what should I do?"
And if you are a donations powered organizations, show your donors and potential donors what did you do with their money, it will encourage them to open their wallet in the second time.
Customers service, technical support and employees guiding - videos makes the whole process easier and improved.
The new excellent method to manage your knowledgebase is, as you can guess, Web Videos.
Examples:
You are a software company and you've decided to create a video that introduce the changes and new features in the latest version of your product. The result: your current clients and the potential clients will know your software better.
You have a "tricky" product that requires some training/guidance and you've produced a videos series that answers common questions and provide that guidance.The result: You might save money in the customers support department, the support requests number should decrease after this action because your customers are now well-known with the Q&A.
You are an eLearning company, you produce a video lessons to your students (and no worries, you can restrict the video to be viewed only by students). The result: According to researches, the test results will be better in comparison to classes that don't use video lessons. In addition, you can close your physical learning center and saving a lot of money (no rent, no electricity and water bills, no textbooks printing needs, etc.)
And that was in a nutshell. The videos world in the internet is unli
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