subject: Video Promotion For Tourism [print this page] Video Promotion For Tourism Video Promotion For Tourism
The financial crisis has affected all of us. With money tighter than ever, vacation is the last thing on many Americans' minds. The only way you can hope to maintain a healthy inflow of tourists to your locale is with effective promotion. Be you a promoter of a given location by trade, extension, or passion, there are several ways to ensure that your promotional video shows off the place in question in its full glory.
The number one rule of any promotional tourism video is also the number one rule of real estate: location, location, location. No matter how excitedly you hype it, nobody will want to spend money on a trip to Albuquerque based on footage of the inside of your favorite Starbucks. When choosing locations to depict in your video, keep in mind the following:
Prominence: Does the location distinguish your tourist destination from others? Is it popular among locals and/or visitors? Is it recognizable to outsiders? It need not be an historical landmark; if you are shooting footage in Arizona, for example, a field of cacti is an effective location not because it is a famous location in Arizona but because Arizona is known for its cacti.
Restrictions: Are you allowed to take video of this location? Are you allowed to film strangers without their consent, and if so, for how long? The last thing you want is to inadvertently break some rule that carries with it fines or even imprisonment. Be smart, and familiarize yourself with videotaping laws before setting up on location.
Actors: Do you want to rely on the wardrobe and behavioral choices of the people who happen to be on location when you decide to film? Weigh the cost of hiring actors and isolating a given location against the risk of some schlub picking at his wedgie or looking at the camera in your shot, or of not having that location in the video at all.
Aside from that, the normal rules of good video
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