subject: Relevant Directories For Non English Sites [print this page] There can be small barriers between you and your potential customers such as distance and language. The internet has bridged the gap created by such barriers. Online business has given rise to the concept of a global market and this has simplified the way people buy, sell and do business. A website is a companys online existence and it represents the company in the online world. It can also be regarded as a mouthpiece, as it speaks for the company and is a first point of contact in many cases. This is why it is vital that your website is so designed, that it communicates your message clearly and is persuasive enough to turn your potential customers into customers.
If your market is global then your customers will be from different corners of the world and this is when language comes to play. It is true that English is the universal language and about 75percent of your customers are bound to know the language. But what about getting your product or service across to the other 25percent? You can do this by narrowing down the geographic locations that this 25percent of potential customers are situated in, and creating translated versions of your website in their respective local languages.
Translating your website is relatively easy and you can do this by hiring a translator or using a translating application or tool accessible on the internet. After translation, you need to publicize your other language website so that it is accessible to those searching for it. As you are aware, the first step to online promotion and link building is directory submission. But your potential customers, who are searching for a site in Spanish or German etc, are not going to be searching in English directories. There are a number of foreign language directories accessible and you can get a list of language specific directories if you run a search.
These are the directories you should be submitting to as they will be the primary databases that your prospective customers will approach when they are looking for a product or service. If you are not sure of the quality and page rank of these directories it is recommended that you hire a professional SEO expert, as they have databases of the best directories in various languages, and will work out a package that will work best for you.
