subject: Utilising Twitter And Other Social Media Outlets For Seo [print this page] Twitter, Facebook and Buzz are just three of the many social media outlets where people can voice the latest news, views and pictures to a much larger audience. Twitter in particular has become an increasingly popular news medium that is being used by individuals, businesses and major broadcasters alike. It is common to see the Twitter sign on websites and also on the major news channels including BBC and CNN, but you may ask why?
The advent of wireless technology and mobile communications in general have considerably speeded up the time that people receive news, they can literally pick it up anywhere and at anytime and Twitter is generally regarded as the main source of this almost instant news. Maximum input for Twitter (known as Tweets) is a maximum of 140 characters so the broadcaster tends to get straight to the point; busy people appreciate this condensed version of whatever interests them.
Businesses are also increasingly taking advantage of this new media outlet and use it to promote new products and services, it can also be utilised and linked into blogs as well as the business website. All this activity registers with search engines such as Google and as a result of the regular caching will generally appear in search listings when the business name is typed in, this kind of result can significantly enhance a companys existing SEO campaign or strategy.
Like many of the Social Media sites there are guidelines which must be adhered to in order to ensure the account is not suspended. These include but are not limited to: Impersonation of others, copyright, name squatting or links to sites associated with malware or phishing. Although a user may not deliberately intend to break the rules, a suspension or account deactivation could affect the long term benefits of a planned Social Media Optimisation strategy. To get the most out of this Social Media phenomenon it may be wise to engage the services of a company who specialise in this kind of work.
The most effective way for business to enhance both their web presence and search engine ranking is to partake in a Social Media Optimisation campaign in conjunction with a Search Engine Optimisation Campaign. Using these two online marketing strategies in tandem will produce the kind of results that cannot be attained by using just one approach and ultimately produce a well rounded online marketing solution for any business that has serious ambitions for the future.
