subject: Word of mouth – how to get people talking about your business [print this page] Word of mouth how to get people talking about your business
Three hundred Oprah Winfrey fans came toAustralia this monthand so didOprah fever'!
These ordinary Americans got the paparazzi treatment as they set out on their expedition to cuddle a koala, cruise on Sydney Harbour and say g'day to an Aussie! And theygot to be part of the show.
What an experience!
It's these once in a life-time, money-can't-buy opportunities that get people talking.
The conversations will go on for weeks between family, friends and co-workers. They'll be shared on facebook and twitter and covered in the media - priceless publicity for Tourism Australia (and Oprah not that she needs any).
While many of us would struggle to come up with a lazy $3 million or even a tiny fraction of the budget required to stage something of this scale, there are things that DIY PR people can learn from this exerciseNamely, how to make the most of word-of-mouth opportunities.
Here are PR Guru's top DIY PR tips on creating a buzz around your business:
1. Get to know your customers and invite them to be part of something special whether it's an exclusive preview of a new product line, an after party or a private menu-sampling event at your restaurant.
2. Make your offer/event free, but keep it "limited edition" so people know it's only available to a select few who have insider access through word of mouth
3. Choose an amazing location one that people would not normally go to/see. It doesn't have to be the most expensive venue on offer, sometimes the intrigue of a behind the scenes tour or a picturesque setting will be enough to entice them
4. Incorporate the WOW factor! Whether you invite high profile personalities to your event or stage a stunt of some sort make sure you use the opportunity to impress your audience with something worth talking about. It might be a fire-twirling acrobat or a gorgeous dcor theme - just make sure you link it to your brand.
5. Tell people about it - write a press release, post all your photos on facebook and hype it up on Twitter
For other tips like these get your FREE preview of PR Guru's DIY Publicity guide now!
