subject: Utilizing Twitter in Stockton Marketing [print this page] Utilizing Twitter in Stockton Marketing Utilizing Twitter in Stockton Marketing
Let me introduce you to my good friend, Mr. Garcia. He sells ice cream out of a cart near our local downtown movie theater.
One day, he saw someone he didn't recognize amidst his group of regulars. How could this stranger have heard about THAT particular ice cream cart, in THAT particular area? The answer is Twitter.
There are street vendors, like my friend mentioned above, who literally have upward of 14,000 Twitter followers.
What's the cost of this marketing machine that reaches thousands of people a day and targets each individual by their peak interest? Absolutely nothing.
Small businesses marketing in Stockton have the most to gain from Twitter and nothing to lose. That's because of the richness of people and businesses that the bay area fosters.
Many business professionals say that the average small business gets around 56 percent of their business through word of mouth. This figure could also potentially be applied to Twitter, which works as an accelerated form of word-of-mouth marketing.
Twitter allows its users to send out single tweets to hundreds and thousands of followers in milliseconds.
The Twittersphere (or the world of Twitter, as it's known) runs on the idea that users Tweet short messages (140 characters or less) about where they're currently living, what they've recently been doing and where they're planning to go.
That means, if users are around your business they might tweet about it, and if they had an amazing experience there, they'd most likely say that too.
Twitter also has the potential to take you outside of marketing in Stockton and connect you with distributors or customers from around the country and even the globe.
When Tweeting, just make sure you don't sound overly self promotional. You want to retain your identity and say things people can relate to and don't harp about your business it's a turn off.
Twitter is also a way to connect with some of the world's best and brightest minds. Small businesses marketing in Stockton can connect with super stars in their industry by simply searching specific keywords on Twitter.
If you're a chef, follow your favorite gourmet cook. If you're a small business start-up, just follow a company specializing in entrepreneurship.
Most importantly, remember that marketing is an emotional process. Connecting through Twitter links you emotionally and personally to customers in a way no traditional advertising method could or ever will.
For more information on how to drive targeted potential customers to your site, check out our other blogs at:http://advancenetworkinggroup.com/index.php?option=com_content&view=section&layout=blog&id=8&Itemid=57
