subject: Internet Marketing that Works - Three Purposes of Search Engine Optimized Content [print this page] Internet Marketing that Works - Three Purposes of Search Engine Optimized Content
Ultimately, the content visitors see both on and off your website will prove to be the deciding factor in whether your internet/affiliate marketing campaigns work or not. Internet marketing that works has at its foundation search engine optimized content which is created with three purposes in mind; catering to two different audiences and driving conversions.
The first audience is the search engines which, as part of their ranking algorithms, analyze content for relevance to keywords that their users select to search for information, research, etc. Relevance is determined by the density of specific keywords used in text. For example, if a keyword like "red trains" is found 5 times in an article which is 400 words long, the keyword density will come in at just over one percent and the search engines will likely deem that content as relevant to a search using "red trains".
The next purpose for search engine optimized content is to deliver value to the traffic which arrives at the site, finds articles in directories, or comes across your content in some other way. Presenting quality content to visitors is how you're going to develop credibility and trust which will ultimately lead to conversions. Writing for these two separate audiences requires a balanced approach. On the one hand your content must give the search engines the keyword densities they need to determine relevance while also capturing visitors with compelling information.
Internet marketing that works is measured by conversions, and guiding visitors through this process is the third purpose of optimized content. One of the most well known content formats for conversions is the AIDA formula (attention, interest, desire, action). AIDA been around for decades and is as relevant today in web based marketing as it was when it was originated.
By consistently creating content that serves these three purposes, you'll reach targeted traffic on search engines which will arrive at your website looking for the products/services you have to offer. Deliver compelling content which focuses on the interests of your visitors and you will be able to keep them on your site and move them toward conversion. Finally, set up your content so that it provides clear guidance through your conversion process. You'll have more traffic, targeted visitors, and a high conversion ratio. That's internet marketing that works.
