subject: How to make your e-mail promotions more effective [print this page] How to make your e-mail promotions more effective
There are literally countless tips that can be shared on the topic of e-mail marketing and it's important for anyone new to this medium to take a quick look around the web and begin building up their knowledge on how to manage and maintain a successful e-mail marketing campaign. Before even beginning your e-mail marketing campaign, it's important to ensure that you have all of the correct resources behind your campaign: you should have an effective autoresponder tool, your e-mail software provider should be able to boast a very high deliverability rate for e-mails sent through their software and you should also have complete control over how e-mails are customised and delivered to your subscribers.
One of the first mistakes that most people new to e-mail marketing make is failing to send the e-mail in both HTML and text format. This is a very simple mistake to make however it can prove disastrous to your campaign where the user doesn't have the necessary capabilities on their e-mail client to be able to view HTML e-mails. Needless to say, an HTML e-mail generally makes a far better impression on your users than a standard text e-mail, however, the first objective for any e-mail campaigns should be to ensure that all subscribers who receive the mail should be able to read it in full.
Another useful tip when it comes to e-mail marketing is ensuring that you have complete control over the customisation of your e-mails. For example, many of the best e-mail marketing solutions allow you to insert custom titles and fields into your e-mails based upon the audience receiving that e-mail. A good example of this is being able to use the subscriber's name in the body of the e-mail and also any other personally identifiable information they may have provided during the sign-up phase.
