subject: How to turn your knowledge in SEO into profits from E-Mail marketing [print this page] How to turn your knowledge in SEO into profits from E-Mail marketing
Search Engine Optimisation is an acquired skill and one that can take many years to learn what's more, it's a constantly evolving process, Google is always changing and it changes, so too does Search Engine Optimisation. One of the many areas where SEOs often fall short is in failing to acknowledge the potential benefit that can be had from further monetising their websites and their existing traffic levels. A monetisation strategy for a website should never be reliant purely on one source of traffic but rather traffic sources should potentially feed into each other and create a certain amount of synergy that will invariably result in more profit for your website. For example, featuring prominently for a target term in both SEO and PPC can increase your click through rate from the SERPs, and in the process result in more brand awareness for your website.
One of the best ways to create a multi channel approach is to utilise the traffic potential of paid search and search engine optimisation to drive more subscribers to your mailing list. For example, say you own an SEO website that specialises in delivering information to small business owners on how to perform Search Engine Optimisation on their own websites. You could create an E-Book that would give users a certain amount of information free of charge, for example "Discover 10 Top Secrets for driving more traffic through your website". Perform some research around keyword phrases that people are likely to type in to find such tips and then begin targeting these terms and driving users and potentially subscribers to your mailing list sign-up page.
Another useful tip when it comes to maximising the amount of revenue you can generate from your SEO marketing is to consider offering up your E-Book from every page on your website. If you want to get to the stage of being able to market to a significantly sized e-mail list then it's important to make sure your sign-up form grabs the user's attention from the moment they hit your website, and the best way to do this is to place the sign-up form on any relevant page of your site. Make your sign-up form one of the main focal points of your website and benefit from and benefit from an increased number of subscribers to your lists.
