subject: How to decide where to spend your hard earned marketing funds [print this page] How to decide where to spend your hard earned marketing funds
When it comes to promoting websites online, everything costs money. Many webmasters new to internet marketing often believe that there are various methods that can be utilised to promote their website free of charge and, while there are, the majority of these methods are incredibly time consuming and in some cases, can be outsourced to allow you to spend your time where it needs to be spent. There are literally so many options when it comes to promoting your website online including Search Engine Optimisation, Pay Per Click Marketing, E-Mail Marketing, Display Advertising, Affiliate Marketing and so on. Choosing between all of these competing options and deciding where your marketing budget is best spent can often be a difficult task.
One of the first options many webmasters look to is Search Engine Optimisation. In order to gain increased exposure in Google or any other major search engine a webmaster must build links to their website, this means article submissions, directory submissions, press release submissions, guest blogging and so much more. While some of these can be done free of charge, many webmasters lost their enthusiasm when it comes to writing new articles or posting new directory submissions and as such, a budget could be well diverted to purchasing reviews of your website (directory submissions), and paying for a freelance company to submit and write articles on your behalf. Search Engine Optimisation will often be the most cost-effective method for promoting your website online.
Another option many new webmasters look to is e-mail marketing. The barrier to entry in e-mail marketing is incredibly low, however the gains to be made are tremendously high. The main problems with e-mail marketing are getting new subscribers to sign-up to your e-mail lists and ensuring you have the correct and proper functionality behind you to market to these subscribers. Some of the best e-mail marketing tools charge as little as a few dollars per month and can represent a terrific investment when implemented correctly.
