subject: Can You Really Trust An Affiliate Marketing Review? [print this page] One way affiliate marketers have found to sell more products is to write reviews about them. This has become more effective than using the replicated website or even creating a pre sell web page.
My question is can you really trust an affiliate marketing review and what should you be looking at when you read one?
1. The first obvious question is whether or not the reviewer is selling the product they are writing about. Chances are the review is being written by an affiliate marketer who is selling that product.
That is okay if the review is written in an objective format. Because no product is 100% perfect every review should contain some negative points about the affiliate product.
I think this is a fair thing to expect because an objective review is going to point out both the pluses and minuses of a product. Understanding that there are pros and cons to everything you would want to see that if you expected the review to be accurate.
2. The review should be written in a tone that is more of a news story and less of a sales pitch. You are going to get a sales pitch when you go to the affiliate sales page.
When you read the review you want it to contain more of facts and opinions and not sales features and benefits. This would be the same if you were writing a review as an affiliate marketer yourself. Facts are pretty much black-and-white where features and benefits are more designed to appeal to a persons emotions.
3. You are going to find reviews in people's blogs, social directories, and even in article directories. Finding a review in an article directory is usually a good place to read it because the article directory will not allow any affiliate links in the body of the article. Many of them will not allow links to affiliate sales pages either.
4. When I read a review I really want to see it in an article format that includes a title, an introduction, a body, and the closing. As a writer I would tend to follow the AIDA format for writing.
This would be attracting the attention, interest, desire, and action of the reader. Articles written this way can be effective reviews and not sales pitches and still get the hoped-for result of the reader clicking on the link in the resource box or at the end of the review.
If these steps are followed you certainly should be able to trust an affiliate marketing review. Whether you are reading one, or writing one, you want to be objective and not sales oriented.
