subject: How To Make Web Directory Submission Work For You [print this page] Web directory submission is a great way to build back links and gain exposure. However, you have to do it right. The bulk of the traffic will not come directly from the web directories. Most of the traffic will come from the major search engines such as Bing, Yahoo and Google. So make sure that you do the submissions correctly. Here are 5 helpful tips.
Tip 1: Include your target keyword phrase in your site title.
Tip 2: Sprinkle relevant keywords in the site description.
Tip 3: Use a valid email for submission.
Tip 4: Do not submit a site that is under construction.
Tip 5: Outsource the submission.
Tip 1: Include your target keyword phrase in your site title.
This is the number 1 mistake that many beginners make - they fail to target the correct keywords. For instance, if you are an SEO firm, then you probably want to target keywords that are related to SEO - like "search engine optimization" or "SEO services". Include these keywords in the site title as you are filling up the submission form. When the submission is approved, these keywords become anchor texts.
Search engines use anchor texts to determine the type of content on a particular website. So if the keywords include "SEO", then the search bots will start to take it that the website is about search engine optimization. You will find that your site gets ranked higher in the search results for relevant keywords.
Tip 2: Sprinkle relevant keywords in the site description.
Don't repeat the same keywords over and over again. That is considered as keywords stuffing, and search engines don't appreciate that. Your website may get penalized and you will lose your rankings. Use related keywords such as synonyms in the site description. Sprinkle them in the description as you go along.
Tip 3: Use a valid email for submission.
Never ever use a bogus email for web directory submission. Most web directories will send you an email, asking you to confirm the submission. You must confirm the submission for the process to complete. Otherwise, you are just wasting your time. If you are afraid of receiving spam, then sign up for a free email account and use that account for submissions.
Tip 4: Do not submit a site that is under construction.
Always make sure that your site is officially launched before submitting the URL. If your website is still under construction, or parts of the site are incomplete, the submission may be voided.
Tip 5: Outsource the submission.
Finally, as a business owner or webmaster, you have other duties to attend to. So don't waste precious time to try and submit to the web directories on your own. Outsource the submission to the professionals. For a small fee, many SEO specialists will be able to get the job done for you in record time.
