subject: Himfr Reports Chinese Products On The Market Prospects [print this page] In the interview, find, shampoo, toothpaste market, foreign brands accounted for an absolute advantage in the situation is undergoing changes to traditional Chinese medicine shampoo, toothpaste based products rise of local brands in this market transformation played an important role, the most cited a lot of attention was undoubtedly the series of Overlord Overlord Group and its Chinese shampoo products.
In 2005, King spent a lot inviting international superstar Jackie Chan joined the International Overlord, Overlord of "family medicine" distinctive brand positioning stroke differential growth as a "Day of China's leading brand of Chinese medicine", in January 2006 to October, brand Overlord year compared to 2005 sales increased by 2.5 times. Shampoo and toothpaste, medicine discussed the success of the current market shampoo and toothpaste products, most containing chemical composition, on the one hand against the tide of people to pursue healthy, the other chemical shampoo, toothpaste on the novelty of psychological increasing consumers less attractive.
It is learned that after 20 years of development and market cultivation, China has become the world's production and sales of shampoo highest. China has more than 2 000 shampoo manufacturers, the domestic market shampoo brand more than 3000, so many companies are various ways of scraping around 20 billion yuan of the total consumer market. Shampoo market in China in the development process, from the late 70 century, China the birth of the first bottle shampoo - bee on the flower, dream of thinking, Chinese attitude, MAXAM competing brands such as shampoo into these domestic market, new way to lead people to an end with a soap, detergent and shampoo clean the hair cream history.
In 1995, Olive plant concept meteoric rise, with new packaging and advertising, a creative force quickly occupied a considerable part of the market. March 1996, the Shulei BONS Hair Care appearances City, the "double depth care, natural hair bright" idea to make Shulei rapid consumption became a hit. Clairol introduced the "herbal essence", Unilever launched the "black sesame" and "Green Tea", "Guangzhou good Di" and other brands of shampoo, instant swept river north and south, swept the Chinese market ... ...
The new and old brands do not give the Chinese market can be described as populations everywhere shampoo competition. Procter & Gamble's Rejoice, Head & Shoulders, Pantene, Vidal Sassoon, and Yun Yan five major brands of shampoo in the Chinese market dominance is difficult to shake. Unilever's Lux, Xia Shilian and BONS Group, Shu Lei, Feng Ying and so occupy a solid position. Tripod pattern is forming.
Into the 21st century, health, green led consumption habits, the major brands of shampoo is "far behind", to health, environmental protection products for the emerging concept. Chinese hegemony in occupied Japan of the King of Chinese products on the introduction of the concept of Chinese medicine again pushed to the shampoo market, thunder wave on the three pillars of the Chinese cosmetic market, the pattern was completely broken. Overlord full advantage of Chinese cultural resources, and strengthen the medicine shampoo product positioning, access to the consumers, Yin Wei in eyes of consumers, Chinese medicine is a healthy Anquan Texing and green, which satisfies the pursuit of health in the mind of consumers, Tong Shi medicine As an important part of traditional culture, and soon narrowed the distance with consumers.
Data show that for various reasons, my hair loss population to 10% of the total population, and more and more consumers greater awareness of hair loss prevention, efficacy-based shampoo has become the market trend. King Corporation has established case off the main push to bring the entire family of King sales promotion strategies. In addition to anti-off, there are two important elements of Overlord is also deeply branded branded with China and India - Chinese family and Jackie Chan! Its emergence is also a time to the international group caused panic, even as competitors, other industry giants. King is based on this heritage and the spirit of innovation, from early 2005 until July of this year, King brand's sales quadrupled, from market trends, the development of absolute advantage.
Industry professionals interviewed said that with the deepening of the market and the rationalization of consumption, China shampoo market has entered a new era of competition and rapid development, from a development perspective, King's Chinese-Japanese-oriented dominance has been established as a truly leading Chinese-Japanese-oriented brand. In a sense, the future of the shampoo to the personal care cosmetic products will be gradually developed into one to enhance the quality of life, the perfect self-image, enhance the charm of powerful personal weapons.
