subject: Derek Elliott – Unique Positioning Can Win More Customers [print this page] Derek Elliott Unique Positioning Can Win More Customers
A unique positioning can be a name, a phrase, an image, a symbol or a combination of things that tend to identify the products or services of your company as unique or different from those of your competitors. It depicts something intangible about your company, your product or service. It can be a combination of perception and feelings about your name, image, quality, reputation and personality. Your brand dentity involves all the expectations associated with your product, service or company. It is the brand experience associated with you.
It doesn't matter to your customers what you think of your company or how many years it has been around. They just want to know, which aspect of your company sets you apart from your competition. They may not be attracted by the cute slogans that offer no obvious benefits. They're interested in what's in it for them. That's why your business needs a unique positioning that clearly and concisely gives prospective customers a reason why they should choose you. Your positioning should cut through the clutter they already have in their mind and all the new information that is coming at them every second.
With millions of web sites and businesses out there, it is really tough to stand out. How do you get your customer's attention? And More importantly, how do you keep your customer's loyalty? Building a unique brand identity is the secret to getting and keeping your customer's attention and loyalty. Having a unique identity is essential to having a successful and profitable small business. If you want a distinctive positioning, you must made something about your business that is special, such as,
Promising guaranteed outcome,
Providing better results,
Offering Product or servic with unique features,
Either Lowest or Highest price,
Promising money-back Guarantee
Whatever you identify must be important enough to get consumers clamoring to buy. You need to find your most marketable point and then develop an irresistible positioning around it. When people think of what you sell, it is your responsibility to made them think of you. You should create awareness for your business so that when an individual needs what you offer, they choose you immediately. You don't want to just exist in the marketplace; you must be the company of choice!
By building a unique unique positioning, you can increase awareness and recognition of your product, service or small business. It can increase your sales and profits. At its most powerful level, unique positioning creates in the mind of your customers the perception that there is no other company, product or service like yours!
