subject: Golfing Campaign [print this page] With the potential of the marketing demographic, companies are now kicking off to constitute golf in their campaigns either through sponsorships of tournaments or promotional items.
Promotional golf items can be capitalized for consumer conversion. For example, credit card companies can target specific high-earning males by presenting logo-imprinted golf clubs or a discounted membership with a eminent association.
Specialty sport shops carrying golf merchandise can also throw in some game-inspired displaying items to reward frequent prospects Customized balls, tees, divot repair tools, water bottles, and key chains are just some of the promo products that one can exhaust for this purpose.
Companies sponsoring golf functions can likewise make use of promotional materials as invites. Golf balls, T-shirts, wallets, and other comparable promotional goods can be sent with the tournaments' venue and date details in lieu of paper invites.
These mass functions, because of their prestige and audience, easily are good venues for brand building. Golf accessories in the form of personalized mugs, polo shirts, umbrellas, coolers, and other revealing items can be employed as giveaways.
Airlines and travel agencies booking these golfing trips can moreover push their direct-mail efforts with merchandising articles like tees, key chains, ballpoint pens, and luggage tags.
Promo goods for golf-related ocassions and campaigns need not necessarily be limited to paraphernalia and accessories of the sport.
Hotels, resorts, and golf clubs co-sponsoring these tournaments can use plugging materials for market building purposes. Fill guests with special-edition logo-bearing towels, notepads, pencils, envelopes, stationery sets, mugs, sign pens, and other promotional office and desk commodities to make their stay pleasant. Table settings can be more personalized with grand logo-imprinted paper napkins, candle holders, wineglasses, and other promotional houseware products.
Aside from marketing, these major functions are also a good opportunity to sell articles or logo-bearing merchandise. Value-added promotional items such as beer mugs, shoe bags, electronic score keepers, head covers, spyglass, umbrellas, gloves, luggage, insulated containers, and moisture-wicking and antibacterial specialty apparel are honorable merchandise that golfers would want to take home as souvenirs.
