subject: Website Advertising - How You Can Make It Do The Job [print this page] Website Advertising - How You Can Make It Do The Job
Whenever a client is looking to drive more traffic to their website or is attempting to raise their conversion rates, I usually take them back to the starting and ask them what the objective of their site is. This is often far more insightful (and entertaining), when I'm meeting with a lot more than 1 particular person from the company.
Setting an overall website objective is not uncomplicated but the benefits are enormous.
Now, this does not mean which you won't still link to support and careers sections. You just won't focus on them on your Property as well as other principal section pages.
Thus, your objective may evolve to "Drive qualified prospects to contact us to obtain detailed data on which of our goods ideal suits them."
Your objective may well ultimately evolve to "Visitors should come across the details to qualify themselves as great prospective prospects and contact us to get detailed details on which of our products very best suits them."
You now focus your efforts and resources about fulfilling that most important objective. The sections that are not directly relevant to your most important objective still assistance that principal objective.
All these questions plus a lot much more will need to be asked and answered. Initially, you'll use this facts to help within the design of your overall internet site. You'll want the suitable balance of image to text. You'll want to set the text level at the proper level of detail. You'll desire to write to their probable education level.
To paraphrase Winston Churchill, this will be the finish of the starting of your on the web marketing method, and you will be prepared to commence a productive and useful on the web advertising campaign.
