subject: Seo News And Marketing Gurus [print this page] If you think you can just flip the "sale" sign on and expect tons of people to be marching in your door think again. This is where your contact or email list is vital. The email list is the life-blood for Internet Marketers; its your biggest asset. Your success is really going to depend on the size and quality of this list. If you don't have one - you have to start building it. This is important even for those with an offline businesses. Almost everyone has an email address, and notifications about upcoming promotions is something people would appreciate. Who doesn't want to save money!
With your email list you can start generating a buzz by letting them know about your upcoming promotion - but don't reveal it all!
You want to tell them just enough to raise their curiosity and interest. Let them know to mark their calendars, save the date. Talk about outstanding savings... or launch of a new product, etc... whatever it is you are promoting. Never been done. Unheard of prices... clearing inventory... you get the point. Get people talking. Get people excited. Generate BUZZZ!
You can use your promotions to expand your email list by using give-aways. Everyone likes to win free things - well put your email list to work for you. Offer everyone on your list the opportunity to win a prize. You want to make the prize compelling, attractive but also something you can afford. Imagine if you were to offer a free laptop or a $250 dollar gift certificate to the winner. I think this would sark some interest and have many of your customers clambering to bring you new customers and new leads. Be sure to use a tool like 10tier.com to track leads. Wouldn't the increase in customers and leads be worth the price of the give-away? What a great effective investment.
Don't forget to send out a final email or announcement when the promotion has begun. Today's the day! Then, if you've done your job well, you sit back and watch your product fly off your shelf!
Remember to use social media sites as a way to get the word out also. If you use sites like Facebook or Twitter - update your status with teasers to get people paying attention. Again - don't give away too much details; they will be coming soon!
"Promoting your promotions requires some out-of-the-box thinking, some creativity and possibly a little bit of investment. The options are endless but the ROI can really pay off" stated Ginutis Sipas during a NYC Wordpress Roundtable event last month. He revealed some of his online marketing strategies which generated a huge traffic surge on one of his latest website ventures, resulting in a 600% ROI on his marketing campaign efforts!
The bottom line is that online marketing is something every business needs to take advantage of. It's your gateway to the largest market in the world!
