subject: The Importance Of A Killer Headline On Your Salespage [print this page] Writing headlines is not as easy as it may at first appear. While it seems that all you have to do is write something catchy to keep the viewer on the page to read the rest of your website, in actual fact having a proper understanding of what triggers people to keep on reading or leave website, is as much an art form as a technique.
Copywriters usually charge upwards of $3000 to work on a one page advert, and they all say that the two most important parts are the headline and the closing argument. Why do you think it is that people regularly pay $3000 or more for just one page of text. It certainly is not out of a sense of duty to provide employment to fellow marketers, as this would be a business ethic doomed to fail. So the only logical answer must be that writing headlines is extremely important to your chances of making a sale from your webpage.
That makes more sense now doesn't it. So now that you know the importance of writing headlines and great copy for your sales page, let's find out what you can do to make yours better.
Remember how I said writing a headline can be as much an art as a technique. While the reason for this is that there is no correct answer to what you should write. A headline that seems to be brilliant on one website, when used on your own could be terrible. You have to bear in mind the style you are using to write your web copy, and make sure that when you are writing headlines you maintain the same style.
For instance if you have a very formal sounding headline, but a very chatty and personal sales page, then the two are going to clash. You need to make sure that when you are writing a headline you maintain the same style and enthusiasm that you have used within the rest of the website.
Go look at some other people's websites, and see what headlines they have used and how those headlines are connected to what is on the rest of the page. When writing headlines the most important thing to remember. is to grab the attention of the reader and direct them below to the rest of your sales copy. The job of your headline is not to sell your product but just to encourage curiosity, you have the rest of your webpage to turn that curiosity into an urge to buy. Hopefully by the time they get to the bottom of the website they will be fairly interested in buying your product, and your closing argument is what tips them over the edge into buying mode.
Remember that each part of your sales copy has its own job, and do not try and confuse the roles that the different parts play. Above all you should remember that the only way you will write good headlines is by practicing and testing. When you have a good amount of traffic coming to your web site every day, I suggest rotating your headlines daily to see which is the most effective. This is the only proven method of accurately writing headlines that do their job. Testing, testing, tweaking and more testing. Good luck, and don't forget that if what you're doing does not work, change it and try again.
