subject: Strategic Uses Of Telemarketing [print this page] Like any outsourcing decision, switching to external telemarketing services should be subjected to cost-benefit analysis. First and foremost thing is to evaluate the cost which can be a complicated process in some cases, but it provides an effective way to understand the whole equation. When you will be able to figure out the cost and associated benefits then only you will decide on the use of telemarketing services.
While the ultimate goal of this analysis is to estimate how much change in sales figure will be. It is important to determine that there may be additional, tactical benefits to be achieved by outsourcing telemarketing. Only when these vital implications are understood can a full cost/benefit analysis take place.
The goal of this article is to provide you a framework for telemarketing outsourcing decision in UK. It will help you in doing detailed cost-benefit analysis and giving criteria for selecting a telemarketing company.
It is pretty much easier for a company to compare the cost of in-house and outsourced telemarketing. You can ask for telemarketing quotes from various service providers and review your older budget for telemarketing operations. In case where there is no existing in-house telemarketing operation as a basis for comparison, a pro-forma budget can be utilized for comparison against telemarketing quotes.
For the initial stage, organising a telemarketing team would incur an extremely costly upfront investment in manpower and technology. This would also take time in implementation which will worsen the situation drastically. Your decision to outsource telemarketing reduces this barrier to entry.
It is quite common the sales of many products and services are seasonal. It is not a good decision to expand and contract an in-house telemarketing team to abide with those seasons. With outsourced telemarketing services, it is easier to wind up and scaled back down at any time.
Granby a leading marketing company that provides cutting-edge marketing and telemarketing UK to blue-chip clients, promotional marketing companies and public sector organizations.
