subject: How To Use Video To Market Your Products And Services [print this page] How To Use Video To Market Your Products And Services
If you haven't already you should start adding video to your website to market your products and services. Web video has become so accepted that it is preferred by most over the written text, we are lazy and apparently reading is hard work for many of us. However video is a lot easier to consume, we find it to be a lot more entertaining and engaging, so therefore it would be only wise for us to deliver our marketing messages through the media of video, when it is possible.
So how do we go about delivering our marketing messages through video? Well that really depends on the type of service or product you are trying to market. Remember marketing is all about positioning your product or service in the right place, to the right people, at the right time.
So for this example, let's say we have a service that helps people to find their perfect partner. We could contact website owners that offer a similar type of service like dating advice, to see if they would be interested in running an ad on their site. This could be a text or banner ad that said something like; "free video show you how to meet your perfect partner" or something along those lines.
When the prospect clicks the ad, they are sent to web page where they need to enter their email address, in order to watch the video. The video would be something like one or more tips on how to meet your perfect partner, just don't give away everything. It should however be of great value and preferably creates a "ah ha" moment for your prospect.
At the end of the video you would say something like; keep an eye on your inbox I'll be sending more great tips, this is why you collected their email address to watch the first video. Over time you will send them more tips that they can use to find their perfect partner. At the end of each video you could tell them about your product or service you have for sale.
This way you are building a relationship and trust with your prospect, which makes it easier for them to spend money with you when they are ready. Adding video to website in this way, to teach your prospect about your products and services, if done r
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