subject: Using 'Music' in Your Companies Website Videos [print this page] Using 'Music' in Your Companies Website Videos
Today video is the hottest way to promote and market your products online. But if you are not careful with the music you use in your production you could find yourself in serious hot water with a lawsuit that could end your business.
As a commercial business creating a video to sell your products is a logical step. So if you decide to use music to give the production depth, feel and professionalism, then you better make sure you use the RIGHT music.
Forget buying music from iTunes or ripping a track from your favourite music CD. Even though you have legally 'bought' the track to listen to you do not have the legal copyright 'licence' to use it in a third party video production for commercial gain.
You need to use 'Royalty Free' licensed music. In fact you are not actually buying the music, your buying the licence, which allows you to use it in all sorts of commercial projects like videos, podcasts or even tradeshow stands.
You may also be subject to other terms and conditions for corporate usage to protect the integrity of the music. Synchronization with other visual elements ensuring that the music itself is 'Not' the main focus of the video. Making sure the music is embedded within the video itself so there is no way the music can be downloaded or streamed independently of the other visual elements.
This is called a "Direct Licence".
For most video productions a direct licence means the fee you pay includes all performing rights fees to the licensor and no royalties need to be paid to the organisation. This basically means you can use the music in lots of different projects, which can be seen or heard by an unlimited amount of people without it affecting what you pay.
Other productions, for example if you are producing a DVD for sale, may require an additional licence if production is more than 10,000 copies. So make sure you read the small print in the sites terms and conditions regarding the licence.
Your video will also require a 'Credit' to be given to the music producers at the end, again the exact wording and content of the credit should be provided with the music licence.
Price:
The cost of music is really down to the site you choose to use. As an example this site: http://www.uniquetracks.com licences cost from around $40 per song.
Most songs come with 'additional' loop or alternative 'mixes' tracks giving you the ability to use different variations so you keep to a theme without it getting boring. So if you use it wisely you will be able to make your $40 investment go along way.
Unique Tracks has literally hundreds of songs on its site covering all sorts of different styles from Jazz to orchestral movie soundtracks and everything in between. Again, music can be bought individually or you can buy an 'Album' full of songs for $100.
(Note: always choose the WAV file format not MP3, it may be a little more expensive but if you are 'looping' the song, WAV files don't have a break at the beginning of the song so the loop is seamless.)
So to guarantee you don't receive a nasty e-mail from a record company wanting t
Now Pay Close Attention --
Using Video Testimonials to increase your websites sales and revenue is simpler than you've been told. Everyone with a website faces the same two problems:
[Problem #1] How To Build Credibility With Potential Customers
[Problem #2] How To Obtain Testimonials Which Have Been Proven To Improve Sales
Fast Video Testimonials has been solving these two problems for hundreds of satisfied customers. Fast Video Testimonials has been tried and tested and known to produce excellent results.
First: Click Here For Fast Video Testimonials
Fast Video Testimonials always supplies REAL VIDEO TESTIMONIALS created specifically for your website and business.
Second: Order Your Video Testimonials Package of 1, 5 or 10 original Video Testimonials for your website.
Your new Video Testimonials will arrive within 7 days and all Video Testimonials are done by REAL PEOPLE and are guaranteed to boost your sales by up to 30%. Buy Video Testimonials today and boost your businesses online presence overnight.
