subject: How To Market With Return Label Stickers [print this page] You could be missing out on a huge marketing opportunity and not even know it. Sticker printing is one of the easiest and cost effective marketing strategies that you can use to help boost your brand recognition and customer loyalty. If you think that you have nowhere to stick stickers, think again every time you send something to the customer, you will be using packaging labels, so why not build your brand with those as well?
There are generally two reasons why you are mailing something to a customer either they have bought something and you are shipping it to them, or you want them to buy something. Whenever someone takes a package or envelope out of their mailbox, one of the first things they do is glance at the return label. This means that even if they do not open your promotional letter, if you have your logo on your return label, they will see it. The more exposure to your logo, the more likely they are to think of you when they need the products or services that you provide.
Go for color
Unless your logo is naturally in black and white, you should spend the extra money and opt for full color sticker printing. Full color printing will be more easily noticed by the consumer and makes it easier for them to recognize your brand and logo by the colors. Remember, you want to stand out from the other pieces of mail that are received on a daily basis.
Think about the environment
One of the things that you will have to consider when commissioning sticker printing is the type of finish that you will have on your stickers. Since mail is exposed to all kinds of weather wet, cold, hot, dry you will likely want to consider glossy labels. Glossy labels tend to handle temperature changes better than non-glossy ones, and they will not run if they happen to get wet.
Consider sticker size
While sticker printing may seem relatively straightforward, there are still some things to consider in terms of size. If you plan on using your stickers on a typical envelope, then they will need to be smaller than the return address labels that would be used on large packages. Size needs to be taken into consideration during the sticker design process. You want your return label to fit on the object being mailed, be clear enough to read, and yet still portray your brand as well.
Think outside the sticker box
Most people think of return address labels as being rectangular, but you can also think outside of the box. Thanks to die-cut sticker printing, your labels can be just about any shape that you can imagine. This means that you can tailor your design to help your label stand out even more. Remember, your return label will be one of the first things that people see, so you need to make that first impression count. The shape also needs to be considered at the same time that you are considering size so that you can design your sticker accordingly.
With the proper design, you can use sticker printing to create return address labels that will keep your customers coming back.
