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subject: How To Create a Winning Internet Marketing Campaign [print this page]

How To Create a Winning Internet Marketing Campaign

http://markdresner.com/recommends/Free-PPC-Keyword-Research/

How To Create a Winning Internet Marketing Campaign

Research is the first step in launching a successful marketing campaign or writing a promotion that delivers off-the-charts results.

Marketers know this to be true. And copywriters know it takes solid research to write a winning promotion.

So where should you start?

http://markdresner.com/recommends/Free-PPC-Keyword-Research/

The best place I know of is to explore - with a keyword research tool - the Google Adwords campaigns of the competition.

Rather than trying to re-invent the wheel - I snoop around and see what's ALREADY working for my competitors.

And what's NOT working too.

I dig into their Google pay-per-click campaigns to find out what keywords they're using. I also discover how much they're paying AND how effective the ads are (where they place in Google).

PLUS I can look at the actual copy - the wording and click-through URLs" of all the ads.

This info is like gold for my own campaigns.

http://markdresner.com/recommends/Free-PPC-Keyword-Research/

Now I can "model" my campaigns ONLY after the winning promotions of my competition.

How's THAT for getting your competitors to pay for your market education?

There are lots of Pay-Per-Click Research tools available. Some of them are really good. Problem is most of them charge a monthly fee (after the trial periods) - sometimes up to around a hundred bucks PER MONTH.

Well I wasn't willing to pay that much for a tool I use only a few times a month.

So instead I searched around for a free tool - And I found a really great one too.

Here's the link to the free Pay-Per-Click tool I found.

http://markdresner.com/recommends/Free-PPC-Keyword-Research/

They also have a paid tool - but the free version has no expiration - and gives you tons of info about what the PPC campaigns of others.

Get your own copy of this free tool here:

http://markdresner.com/recommends/Free-PPC-Keyword-Research/

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