subject: Frbiz Reports Guan Fu: The Stock Market Opened New Horizons Ceramics [print this page] December 29, 2007, "Koon Fook home," the first anniversary of the listing. Over the past year, the highest blessing home the expansion and industrialization, growing economic strength, brand value rising, the stock climbed from the issuance of 5.96 yuan to 26.00 yuan today, the company a market value of more than 30 billion yuan, the highest blessing is the provision of Ceramics stock market we got to strive to build China's domestic brand. Finance leveraging the company's image cast
From the current issue price of 5.96 yuan to 26.00 yuan per share (up to 30 yuan), Koon Fook home are enjoying the favor of investors in capital markets. Public financing, Koon Fook home and improving his own power, to expand production, and achieved unprecedented results. 1-11 month last year, the company reached 540 million yuan output value, taxes up to 42.27 million yuan from the previous year by 16.35 million yuan net.
However, the listing brings blessing to the crown, and not just capital. Crown peking Securities Department, Huanghua Lun said, listing, advertising as an intangible, to locate in the domestic market and add much color to the highest blessing, "a reflection of many investors is that water and soil, see
Koon Fook products listed on the associate the company has the strength and quality, sales definitely increase the number of desires. "
It is understood that, Koon Fook home series, is the minority into Carrefour, Wal-Mart, Lotus supermarket and other large international brands of household products. "Transnational supermarkets are value our qualification of these vendors, and those listed on the increase our bargaining power of multinational buyers of great help. Meanwhile, foreign brands to our Union, but also a great help." It is, at present, Koon Fook has been and France and Germany formed an alliance brand manufacturers, brands and brand through a proxy in the world the way out to build an international marketing channels.
Distribution of marketing network for five days
Koon Fook home a few days after the listing at Shanghai's five-day service center project completed household goods into production. In this project, the crown peking will use the license authorized dealer system and improve the capacity of sales channels and actively explore other household goods distribution, development and processing business; the same time, will the project as a platform for gradual implementation of the retail terminal National Union and the East China and underground mining mining, and other sales models used to improve the company's ability to control the market.
Guan Fu founded the "five-day distribution of" sales model, in the whole country is unique. "Quite simply, we are five days working in China, is under orders from the domestic to the product distribution in place, we need only 5 days. We started from the sales, while also expanding the scale in manufacturing the same time, strengthen our sales capabilities "It seems the company's general manager Lin Wenzhi, the highest sales model is the most advantageous place blessing.
Has a capital platform, Koon Fook also started a nationwide integrated way. Recently, Shenyang, Chengdu distribution center are also cast construction, completed, will integrate the Northeast, Southwest and other marketing networks, sales channels will cover the whole country, household goods service center will be five days, will become the largest concentration of household products, a display area. Meanwhile, the company controlling, mergers, acquisitions, etc., continue to broaden the channels for enterprise development.
The first brand in China targeting home
Enterprise with great strength, greater development on the base plan. Early last year, the board development plan horizontal bamboo household goods industry. Thus, in the pit of the crown bowl Yang Lin Bamboo Products Co., Ltd. home start of construction last June, only six months, now has 13 hills moved ravine, filled into a nearly 200,000 square meters of flat land, and to proceed plant construction. Bamboo products are the highest blessing home to build another from production to sales industry, fully operational, will produce bamboo chopsticks, wooden anvil, furniture and other household items, one will build two million adult bamboo processing, the processing of wood 50,000 cubic meters of production scale, the company will endeavor through 3-5 years of efforts to achieve annual production value of bamboo household items 3-5 billion.
Companies targeting the Chinese domestic brand, dedicated to ceramic, glass, stainless steel rigid, plastic, wood products and other household goods in the field of new products, new flower, the new-type of R & D and design, construction, home of the domestic first-class product design and development base, the invention more beautiful and healthy home quality and cheap products, and strive to create the 2010 hit home the first brand in China, the main industry in one billion yuan for Ceramic, bamboo industry, 500 million yuan, glassware 800 000 000 yuan of output value.
