subject: Branding yourself made easier with Twitter [print this page] Branding yourself made easier with Twitter
In recent years companies around the world have been spending a great deal of time and money exploring the potential value of social media such as Twitter and Facebook as a marketing tool. For smaller companies in particular, social media offers new opportunities, and branding yourself is now cheaper and easier than ever before.
When branding yourself (as opposed to paying another company to market your image) it is necessary to have direct, meaningful contact with your customers.
Twitter not only provides companies with a direct link to their customers (and potential customers) but also provides a meaningful context in which to converse.
It is important to recognize the utility of using resources such as Twitter to identify current topics that impact your business sector. Branding yourself becomes easier when you have a better understanding of the needs your customers, and the activity of your market.
Twitter can also be used as a networking device. Seeking the expertise of others in your field and forming genuine relationships is an essential part of branding yourself.
Social media such as Twitter provide business people with a unique arena in which to communicate. More specifically, the social' aspect of this media ( i.e., people sharing personal interests, photos, voicing opinions, etc.) adds a new and exciting element to business communication which was previously absent, and promises to make branding yourself an even more personal experience in the future.
For those of you who need some direction, consider the following in your drive to brand yourself.
First, encourage the most social people in your organization to get involved with your Twitter account. Having engaging, helpful people interacting with customers and co-workers creates a positive atmosphere and strengthens a brand.
Use Twitter to keep co-workers informed about company goals, major achievements, internal issues, etc. Part of branding yourself is convincing your employees that the brand they are promoting is worthwhile.
It is also important to consistently provide engaging content in order to attract both employees and customers alike to your Twitter account.
Be sure to manage the content that you publish. Quality content needs to be published consistently. This means you should have content prepared in advance, track your content, note what content is attracting interest and prepare your material accordingly.
Launching a new brand is always difficult, and branding yourself is often even more challenging. That is why it is so important to take advantage of every opportunity that new social media presents.
