subject: Cobra Group Uk: Birth Of A New Era [print this page] The beginning of Cobra Group UK, in the late 1980's, marked the birth of a new era as far as direct marketing is concerned. It was a great and dramatic change that had happened in direct marketing, with the company taking its genesis in a flat in Paddington. It was, to be precise, the first sparks that would ignite the fires of a revolution, a very popular kind of revolution.
Cobra Group Companies indeed made direct marketing attain a real popular dimension. Direct marketing of course has the customer at its centre and no direct marketing endeavour can see the light of victory until and unless the customer and his/her interests are kept in mind. This is what has been happening since time immemorial. But Cobra UK took it a step further, establishing that things go great only when the customer is satisfied in the best possible of manners, only when each and every interest is kept in mind and taken care of in the most precise of manners. The company also believed, and has always been considering as sort of a gospel to be followed, that for direct marketing campaigns to be successful, it's always absolutely necessary to take sides with the customer and think like a genuine well-wisher. The sales and marketing professionals who are part of the various campaigns run by the company have always been taught and trained to think on these lines. They are told, loud and clear, that it's not pretensions of being a well-wisher that's needed, but genuine warmth and well-wisher kind of attitude that's expected out of them. The customers, their respective lifestyles, their changing needs and interests- all are studied in minutest details and the company always sees to it that extreme care is taken as regards satisfying customers, in all respects.
Of course the interests of the clients are accorded top priority. But never has the company tried to help clients make profit, at the cost of the interests of its customers. It's a two pronged approach, serving the interests of both sections, that has led to the company going great in the direct marketing sector. Cobra Group UK continues to create revolutions, one after the other, in direct marketing.
