subject: Article Marketing: 7 Shocking Secrets You Need To Learn [print this page] Article marketing is a great way to promote your online business. Not only does it allow you to bring targeted traffic to your website but it also allows you to build your credibility within your niche. Here are seven top tips to help you get the most out of your article marketing campaigns.
1. Solve a problem
Most people are searching online because they have a problem that needs solving. Use your articles to show people that you are an expert and that you know how to solve their issues. Walk them through the solution step-by-step in your article and they are more likely to click on the link in your resource box to see what else you can do to help them.
2. Keep it current
Articles which are timely are often more popular. Don't waste your time writing about old out of date methods. People searching for information on how to transfer tracks from their PC to their MP3 player are not going to care if you know the best ways to keep their cassettes from getting chewed up.
3. Don't stop writing
All too many people fail at article marketing because they write one article and then sit back and expect it to bring in floods of traffic. You need to write regularly to be successful; more articles equals greater credibility and in turn more targeted traffic.
4. Think viral
The top article directories don't just let people read the articles, they also encourage people to publish them on their own websites. There is no charge for this, but the publisher must keep the article and the resource box intact. This is an added bonus for you because there is the potential for your article to be published multiple times across the internet, putting your content and your link in front of more readers.
Make sure you only write great quality content on a regular basis and you are more likely to have your articles published by others.
5. Keep it short and simple
People don't like to read War and Peace when they're online. They want to know the answers to their questions, and they want to know quickly. So cut out all the waffle and the fluff from your content and only tell your readers what they need to know.
6. Write eye-catching titles
Your title is the first thing the reader will see. Make sure it is a good indication of what is contained in your article, and that it is engaging and eye-catching. Think of your title as your hook, you want that reader to want to know more and to click on the link to find out.
7. Make the most of your resource box
You should never try to sell anything in your article body, it is meant to be useful for the reader, not a sales letter. You should however, make sure there is a compelling call to action in your resource box. Don't waste words telling the reader who you are and what's so good about you; tell them exactly how you can help them if they click through to your website.
