subject: Content Is King In Your Email Newsletters [print this page] You probably already know that email newsletters are efficient and inexpensive media of advertising. The next question to explore would be what content to include into those newsletters. Undoubtedly, you need information about your company, products and services. However, have you really given much thought as to what the details will be like?
Company Information
Email newsletters should introduce what your company is all about, especially if you are still quite new in the business. Prospective clients want to buy a product or service from a company that they know and trust. There are so many con artists over the Internet that it is quite understandable for people to practice a lot of caution nowadays. Include contact information, especially more tangible ones such as a land phone number and an office address.
Product and Service Information
How can you convince your possible clients to avail of your service or to buy your product if you are not going to talk about it in your email newsletters? Provide as much information as you can without bombarding email recipients with too much information. Remember that people who are hunting for information via the Internet prefer quick reading.
Company Events and Special Promotions
To maintain relationships with clients, you should update them from time to time with news on the latest company events and special promotions. Events and promotions keep your email newsletters fresh. Imagine if you have to send the same newsletter regularly. That would be very boring. Your client gets it. Your selling so and so and offering this and that. So, what is new this week that could urge your clients to buy?
Coupons
Coupons are great motivators to avail of products and services. Some people, when presented with a limited time sale, are eager to take advantage of the price decrease. They would want to grab the opportunity, make use of the coupon and provide you with the sales that you have been looking forward to.
Call to Action
What use is a marketing newsletter that does not have a call to action? Such a newsletter should not be limited to the role of reading material. The reader must be urged and convinced that he or she has to avail of the presented products and services. He or she must do so now. You can provide different calls to action. One is to provide a link for your prospective client to click. He or she will be directed to the sales page. He or she can buy the products or services right then and there. Another call to action is to ask the reader to pass on the email to a friend if he or she happens to like it. This is a plus because your prospective client provides you with another prospective client. Yet another call to action is a limited time sale. The reader is urged to take action while the sale is still on.
Email newsletters are very affordable to prepare and send. All you need is to have good email marketing software and the appropriate content and calls to action.
